The cost of the B1/B2 Tourist Visa is fairly reasonable. This is beneficial to those who are unsure of their approval odds, because the investment lost out on in the event of a denial isn't terribly significant.

IMPORTANT UPDATE (APRIL 2023):  The U.S. government is increasing the costs of nonimmigrant visa fees effective May 30, 2023. Travel, student, and exchange visas will all be affected. Learn more the Increase here.

Basic B1/B2 Visa Cost Overview

Government Fees Other Costs
Everyone pays these. Varies based on your situation.
Embassy/Interview Fee: $160 Cost to gather documents & evidence (Varies)
Cost of acquiring your passport & passport photos (Varies)
Total Government fees: $160 Total RapidVisa Fee: $149